Your website is your silent salesman that pitches your business for new lead inquiries and sales 24 hours a day, 7 days a week. The overall health, uptime, and performance of your website are critical to your online business’ success. Issues with your website incur significant costs to your business, which can result in loss of sales, leads and even additional costs to improve the website.
Insights from Google Analytics and the Google Search Console will allow you to make improvements that will drive the SEO performance of your website. Digital Next understands the impact and influence of both your website’s health and traffic performance for an SEO campaign.
Digital Next can also use the insights from these tools to build content based on the research of what your customers are interested in. By using insights from these tools, you can spot trends in the market, plan content strategies that your customers are interested in, and track how web visitors engage with your site’s content.
You can’t manage what you don’t measure…
Insights from both Google Analytics and the Google Search Console will allow you to identify, qualify and analyze your customer’s journey from search to conversion. Some of the valuable insights that you will gain from Google Analytics and the Google Search Console include:
- Understanding your website’s mobile-friendliness.
- Knowing what search phrases people find your website from.
- Understanding what actions people take on your website.
- Website errors or HTML improvements that need to be made.
- Ease of accessibility to your website (is Google crawling correctly?)
How can Digital Next make a difference?
As one of Australia’s leading digital marketing agencies, we use insights from Google Analytics and the Google Search Console to optimize your overall SEO and website performance. For most businesses, it can be a bit daunting, not to mention time-consuming, to set up, install and monitor the data and metrics from these consoles. However, they are a crucial component of your digital marketing strategy that shouldn’t be ignored. Below are some examples of the data-driven insights that we use to improve the SEO performance for clients.
- Identifying and fixing site errors.
- Identifying your site’s top performing content in Google Analytics.
- Identifying and monitoring your site’s source of web traffic.
By identifying and understanding the sources of traffic that contribute to your site’s success, we can develop a campaign that builds upon your business’ strengths, whilst also identifying and improving any poorly-performing channels.
Setting up and monitoring the insights from these tools will ensure that there is no stone left unturned when it comes to managing your site’s SEO performance. Get in touch with one of our consultants to learn more.